Once You're In Business, You Must Take Advantage of Your Holidays!



When I was an employee I used to LOVE the Public Holidays when they came around. Rest, relaxation, beach fun, sleep, do nothing... aaahhhh!

However when I first became a business owner, holidays were stressful for me and became a time to either catch up with client work or a time when I didn't earn any money!

I used to dread holidays because I only had one business model and that was, working one-on-one with clients. The worst number in business is '1'. One supplier! One customer! One business model! One of "YOU"! There are all problems waiting to happen!

What that meant for me was that if I wasn't seeing clients or out getting contracts, money wasn't flowing in to my business or my bank account!

After years of working like this, I have successfully changed my business model to incorporate many different ways of working with clients and many different business models so that holidays or not, money or requests for my services are always coming in.

I now use holidays to my business advantage.

So my friend, my question for you is this. How are you using holidays to your advantage?

Here are a few ways you can use holidays to grow your business, whether you're a service-provider or in retail:

1. Time your promotions or sales around the holidays. Have an Easter or a Christmas sale or a Father's Day Appreciation Day (for dads, of course!). Years ago I used the date of incorporation of my business (I call it my business birthday ) to give clients 50% off their retainer fee.

2. Send out press releases to the media (both offline and online) to promote your business close to a holiday. Remember that press releases should not be promotional. They should have something of value for the reader or they will not be published.

3. If you have a team that works with you, create a staff-appreciation day or a staff retreat on the holiday. Trust me. Keeping your staff happy is one of the keys to a successful business. Staff can make or break your business!

4. Change your business model or incorporate 1-3 other business models so that your revenue stream doesn't stop when your business is on holiday. (Here's the big tip: use the internet. It never sleeps! Customers can purchase your goods or services at any time via this medium.)

5. Send out holiday cards or gifts to your most loyal customers. Remember customers are the lifeblood of any business. No customers=No business. (Gifts baskets are a great gift for clients and customers. They're full of goodies and customers love them!)

6. Use a holiday to have your own Business Development Day. I use Fridays for my business development where I work ON my business: planning my revenue, looking at my cash flow for the previous week and forecasts for the upcoming week, reading books on successful entrepreneurs (this week it's "Think Big" by Donald Trump and "Secrets of the Millionaire Mind" by T. Harv Eker) and so on...

7. Relax and have fun with the family! I purposely put this at the end, because I know you can't turn off a business-owners' busy mind. So once you have some of the above ideas in place (i.e. # 1-6) you'll definitely have more peace of mind and will definitely be able to enjoy your holiday.

Tips On Making Your Online Business Successful!

Running a home based business isn't an easy task. You become responsible for a lot of things that your boss would normally be responsible for if you worked a regular job. But this article will give you some tips and tricks to running your own home business enterprise and being successful at it.

Use an online service or software to design a matching set of postcards, fliers and brochures to send out to customers and prospects. Look online for printer suppliers that offer an interface that allows you to add text to one of their existing designs, or upload your own. Choose a design as your "brand," the look and feel you want people to identify with your business.

When starting your work from home business, make sure that you have enough money on hand to cover your expenses. It almost always takes a decent amount of time before home businesses become successful, so it is crucial that you have enough cash on hand to enable you to withstand some hardships and difficult financial times. Starting a home based business without enough money saved could lead to bankruptcy.

Keep a record of your business related mileage. You can use this information to receive a tax break. They credit you per mile that you drive, which adds up to a nice sum at the end of the year. Create a spreadsheet to help you with this process and keep a copy in your car to remind you to write down your information at the end of a trip.

Keep a receipt of every business related expense that you incur. This information is valuable when it is time to do your taxes. Create a folder to file the receipts so that you do not lose them. Periodically put the information into a spreadsheet so that it is not overwhelming to look through at the end of the year.

To run a home business successfully, you should strive to choose an industry where you have some background and expertise. Your industry knowledge and experience will help you in making contacts, evaluating your competition and gaining credibility among your customers. Starting a work from home business in an industry where you are less familiar will make many of the key tasks of starting a business much more difficult.

You should do everything in your power to separate your personal and professional budgets. Although it may seem like it is all coming from the same source, it will help to avoid problems in the future, as well as, help you to see exactly how much you are spending per month on your business.

All young businesses take quite a bit of time to really get up and running. Because of this you should ensure that you have a secondary source of income until the online business is able to sustain itself as well as your household. This can come from a spouse, savings, or a part-time job.

To be able to start and maintain a successful home based business, you must be completely honest with yourself. Each of us has areas of strengths and weaknesses. To be a success, you must be honest with yourself when it comes to your own strong points and weak points. Find help for your weaknesses. By doing this, you will be able to focus more energy on your strengths. A recent study suggests that building strengths rather than fixing weaknesses is the road to success.

Home Business Idea

Research your home business enterprise idea. You might think your business idea is unique but unless you research you will not know how saturated the market is with your business idea. Finding that special angle in your business to give you the edge over the completion comes from researching your ideas.

Write a business plan. Figure out whether your online business idea is workable. Even if you don't plan to apply for a loan from the SBA (Small Business Administration) or a bank, you still need a business plan. Determine whether there is actually a market for your product before putting a lot of money into it.

Online Business Opportunity

Find out everything you can about any home business enterprise opportunities you are considering pursing. If a home based business opportunity sounds too good to be true, it probably is. You do not want to wind up having wasted time and money on a program that is actually a rip off or scam.

5 Easy Tips To Help Build Business Credit

How To Build Business Credit

So many business owners fail at establishing business credit due to fact most have no idea how to approach the idea of achieving business credit credibility.

The lenders care about one thing:

Are you attractive on paper?

That is truthfully the only thing any lender will ever worry about. All lenders measure risk in an effort to help them reduce the default rate a prospective client could have. They do this by measuring the "fundability" of a business.

Here's five quick tips to help you establish your business credit in the quickest fashion
1. Ensure everything in your business is set up. You must be in a position to receive credit in the first place before you apply. This includes a 20 point checklist a few of them are: ensure you have an EIN number, ensure you an incorporated, ensure you have an 800 number and ensure you are listed in the 411 directory.

There are 16 other points such as this that a business owner must have in place to qualify for any type of financing. We know because we have the lending guildelines from over 2000 lenders!

Part of the reason lending institutions require such information is due to the fact that so many people apply for business financing and small business loans who, quite frankly, have no business applying. This helps weed out many business owners who simply will never receive financing for their small business.

2. Start with vendor accounts. Vendor accounts, unlike revolving accounts, are typically set up with net 30 terms. This requires the business owners to pay, in full, the balance at the end of each month on the amount allotted by the vendor. Many vendors including staples, home depot, radio shack, Uline shipping etc, all have vendor accounts that can be set up for any type of business owner. We have the exact underwriting guidelines for these plus 300 other vendors in our business credit program. Therefore the business owner will always be approved for the vendor account before they even apply.

3. Access your Duns Account and Duns number to ensure your vendor tradelines are reporting. Unless you know how to set this up, Dun and Bradstreet can charge anywhere from $700- $1500 to get a business owner set up. They like to couple products and programs in an effort to squeeze the business owner's cash. The truth is, through our business finance suite business owners can be set up with a Duns account for free. This virtually covers the cost of the system.

Knowing what trade lines are popping on your business credit profile is crucial to the success of a business owner. Reason being, many revolving lines of credit rely on the fact of starter vendors as trade references before extension of corporate credit will be granted. Knowing what is on your business credit report can be the difference between success and failure in establishing business credit quickly.

4. Make sure you are using no personal guarantee, no personal credit check vendors to get started.

The idea of building corporate credit is to remove your personal liability from your business risks right? Well then for that to be true a business owner must not take on personal guarantees or allow personal credit checks to take place to be approved the right way for business credit. Knowing which vendors do not require personal guarantees of personal credit checks can be tricky. You have to have access to underwriting guidelines to know exactly which ones do and which ones do not. We have those inside our business finance suite. You can request this information up front from the vendor if you wish or you can gather many applications and skip the section that asks about your personal information. There are not to many out there unless you have a source to use.

5. Make sure you "x" number of tradelines reporting before you apply for business credit, revolving accounts.

This is crucial to your success. So many business owners fail at corporate credit because they have no idea what it take for a business owner to be approved for a VISA line of $10,000.

Selling a Business From a Position of Strength



The economy continues to heal. Many business owners were holding off selling their business while the economy was performing poorly and finance hard to get as they had the belief they would not get the best price for the business.

Part of what I do includes getting calls from business buyers who are frustrated that they are motivated to buy a particular business but they cannot get the answers they need and wonder if I can help.

When I bring the two perspectives together and how I work best as a business broker with the seller and/or buyer is to allow both parties to do things from a position of strength. At the end of the day, the seller will only sell and the buyer will only buy if all parties have the information they need to make an informed decision and at the very minimum feel that what they are doing makes sense to them.

If you plan to sell your business and want to do things from a position of strength, here are the steps I use to make sure I assist you.

If you plan to sell your business you are making a major change to your life. By definition, owning and operating a business forces disciplines and this often includes doing things you would prefer not to do. If you therefore sell your business and incur this major change, what do you plan to do? Be clear with the new world and options that will open up to you so if and when your business sells, you can easily make the transition. It's not unusual for a business owner to get to the close of escrow and change their mind as they are not sure what they would do if they now sell the business. It's also not unusual for a business owner to sell the business and want to buy another business after a period of down time because they are bored. While you own and operate your current business, look after your health, play some golf or do things you want to do so it has balance and you do not burn out. Burn out is the number one reason owners sell their business.

If it's time to sell the business the first place to start is with a business valuation. There is no need to spend thousands of dollars on a valuation as it does not need to be complex. If the business has partners and they are in a dispute, the owner is going through a divorce or some other complex legal matter then a certified appraisal may be necessary. I put together an opinion of value for around $750 that looks at the last three years tax returns and current profit and loss and balance sheet. All this information is then rolled into a 19 page report that includes comparable sales data from sales in the same industry to arrive at a price the business will sell. Looking at the tax returns and profit and loss statements are critical as too many sellers offer financial statements that are inaccurate or would not be accepted by a buyer or lender. Just recently I was asked by a buyer to appraise a small business from cash flow projections the seller had put together and convinced the buyer his business was worth. After finally getting meaningful documents and information my value was less than half of the sellers as there were errors in his projections.

Once the seller knows the value of his business and still wants to proceed, one of the steps I take is to see what third party finance is available. Most sellers don't want to sell the business and carry any finance. At the moment, the main form of lending to buy a small business is SBA lenders. These banks will look at writing an SBA loan but they do not lend for all businesses in all industries. It's not unusual for me to approach many banks before getting a business pre-qualified. Knowing finance is available though really helps the seller with their planning and speeds up the process should a qualified buyer come along.

With these details in place the next most important step is to put a comprehensive confidential report together on the business. The confidential report can be as long and detailed as necessary. A rule of thumb would be the higher the purchase price the longer the confidential report. Buyers have questions. If there are many buyers you can expect a lot of the questions to be the same. Why not have this information ready to go? It makes the seller, their business and me look very professional to request a buyer to complete a non disclosure agreement and then in my case, provide them with a username and password where I have this confidential report as well as supporting documents such as a copy of the lease, franchise agreement, sample marketing material, financial statements and other relevant information.

All the above items take time and planning. If you are selling a business and want qualified buyers to respond in a businesslike manner, take the time to do the work and get it right. A buyer has options. If they don't feel your business is the right option because of the way their questions are asked or how the answers to their questions are given then they will look for alternatives and there are alternatives out there including doing nothing.

10 Questions Small Businesses Should Ask When Hiring An IT Service Provider

Based on the premise that small- and medium-sized businesses oftentimes lack specific criteria to go by when seeking to hire an IT services provider for their everyday Information Technology needs, the following list is a handy "cheat sheet" that addresses 10 main questions businesses should ask a potential IT service providers when seeking and comparing IT services:

1) What specific hardware and software products, packages, and offerings does your IT company provide or resell that would make our business more effective and productive?

For example, if you're a small business, certain phone systems will work better, and are licensed to work better for, small businesses of approximately 100 employees or less. Some even have constraints down to 50 employees or less or have constraints about how many locations they can service at once. Once the potential IT service provider tells you of the specific products they resell or offer, do your own online research and find out what the world wide web has to say about the differences between major communications companies and the appropriateness of their products for certain business sizes. Some communications product providers have initially aimed their products towards large-scale businesses and may only now be breaking into the realm of providing products that meet the needs of small and medium business. Each product, whether it's a VoIP phone system or data backup hardware, has clearly stated constraints for number of users and business size before more upgrades or additional licensing are required. You'll be in the know ahead of time, before hiring an IT service provider, if you "do your homework" on the products they intend to resell to you.

2) Of the services, hardware, and software you'll be providing, will any of them actually lower our Total Cost of Ownership (TCO) in the short-term or the long-term? If so, how?

For example, installation of a new VoIP phone system may certainly produce a high initial cost, but when you consider that once installed, the new internet-protocol phone system will save hundreds, if not thousands of dollars in long-distance calling fees and between-site calling fees, that initial cost may be well worth the long-term savings. Moreover, new mobile phone apps and other unified communications methods and media are currently changing the way small and medium business do business by allowing your office phones to be duplicated on your mobile phone as if you're never out of the office, or by streamlining your overall client communications to come to one place, saving you time and money, especially if your business requires you to be out of the office, in the field, or traveling often.

3) What is your fee structure and how is it advantageous to my small- or medium-sized business?

Fee structures come in many shapes and sizes, and those that are right for large enterprises are most often not right for small- and medium-sized businesses. While buying into an "incident-based" fee structure may be tempting in that you only pay for each occurrence of an IT problem, the unfortunate backlash of that fee structure is that, in their own attempts to make more money, some IT service providers may not create a solution that is a long-term fix for your problem. In fact, the IT provider may purposely only do enough to solve or "work around" the problem in the moment of the incident instead of creating an IT environment that prevents future incidents. In other words, on an "incident-based" fee structure, an IT company is actually monetarily encouraged to fix problems in pieces and not as a whole so that there's another future incident waiting just around the corner that the IT company can be additionally paid for at a later date. This point begs for an answer to the next question:

4) Is your approach to IT solutions a reactive or preventative approach? Is it your approach to deal with our IT issues separately as they arise or to deal with our IT issues holistically?

A move within the IT industry from "a la carte" problem fixing to holistic solutions begs the question of whether an IT service provider is simply a reactionary entity that comes to fix problems as they arise or if they're looking at the "big picture" of your business's IT needs. Instead, many IT service providers and savvy businesses today are realizing that cost savings increase when the IT needs of a business are examined and troubleshot as a whole, preventatively. As a simple example, instead of performing data recovery after the crashing of one employee's computer, a holistic IT company would have saved time and money by creating a monitored data backup plan with the hardware and software to perform backups well before someone's computer crashes. As another example, instead of upgrading a business's network whenever the size of the company increases due to a few new hires, a holistic approach would examine the projected growth of the company and request to implement network changes that can handle the growing workload before multiple potential hires are officially working and before company growth becomes a network-overload issue. A holistic approach does require though that an IT service provider conducts periodic assessments of things like how well your servers are functioning, how overloaded your network is or isn't, and whether security and data backup practices are continually effective.

5) How will you solve IT issues that need immediate fixes before downtime negatively affects my business? Will you be responding remotely? If so, what happens when a remote fix is found to not be possible? Do you have someone in our local area that can respond on-site if necessary?

An IT service provider's reaction time is crucial to your business experiencing as little downtime as possible. While remote fixes to your computers and your networks are often a cost-efficient solution for both your business and for the IT service provider, if there's a server issue, you may oftentimes be in need of an IT professional that can be on-site to fix the problem hands-on. For businesses like stock brokers that use their computers to conduct real-time monetary transactions on a daily basis, excessive downtime can lead to a large loss of profit on behalf of clients that can then become upset and question your business's validity. Avoid this problem by having a plan with your IT service provider ahead of time that notes exactly how much reaction time will be allotted for. If your IT company cannot be on-site within, say, an hour, you may want to consider another provider that can be there even quicker. This would mean contracting for services with a local IT provider, or at least contracting with a distant IT provider that has service professionals in strategic cities that are either close to or within your city.

6) How will productivity and cost-savings be shown? Is your IT company able to quantify the gains created by changes you've implemented within my business?

A periodic report sent either electronically or on paper, should be something your potential IT service provider can produce without a lot of effort. That's because if they've chosen the proper products to boost the productivity of your business, and they've taken an initial baseline of the business's productivity, quantifiable gains and losses should be easy to illustrate in a "productivity report." This means a report that will answer questions like: how much faster is the server working after our recent upgrade? How much money are we saving per month now that we've upgraded to a VoIP phone system? How much faster is the website loading now that we've addressed latency issues? How many more calls can our business receive and handle simultaneously now that we've added more phone lines? How much more protected from outside and inside security threats are we now that we've implemented network security products and building surveillance cameras?

7) How are data backups implemented by your IT company? Do you provide emergency monitoring of our servers and networks? What happens in the case of a security breach?

A reputable IT service provider will be wise to perform periodic assessments of data backup systems and actually verify that those backups are working by attempting to retrieve random sets of data in a real-life application, such as pulling up accounts payable documents from three months ago and seeing if they can be opened without incident on an accounts payable employee's computer. If the files are backed up but won't convert to data that's readable (i.e., if it reads as coded nonsense), then that's a sign that data backup may be being performed but may not be accessible or usable when retrieval actually needs to occur. In addition, your networks, servers, and even your business's buildings aren't only under threat during business hours, so many IT providers provide 24/7 monitoring that shows up on an "on-call" IT phone that gets handed off between knowledgeable IT employees who can be "on call" throughout the night and respond quickly even if a server fails at 3am.

8) How does your IT company ensure the internal and external security of our networks, our websites, our VoIP phone system, our online admin areas, our passwords, and our building?

Though all of these security services may not apply to your small- or medium-sized business, those that do beg these important security questions. Proficient IT service providers can easily answer all of these questions by sharing with you what products and methods they implement in order to uphold the security of your business. They may recommend high-resolution security cameras, policies that ensure only administrators have access to crucial areas of your network, methods of storing passwords that aren't on a sticky note in someone's desk, and of course, firewalls and security software that ensure your website is hacker-proof. If the IT service provider you're interviewing doesn't have a quick, tried-and-true solution to your specific security needs, you're better off finding a provider that does.

9) What certifications, qualifications, and most importantly, what experience does your IT staff have that will benefit my company?

While a common standard of having Microsoft and phone-system-brand certifications is common amongst the staff of many IT service providers, the real question is if any of the IT service provider's employees have gone above and beyond to obtain not-so-common certifications and qualifications that make that IT service provider more of an expert in certain areas than the next. More importantly though is whether their experience matches and goes beyond their certifications. An IT professional going through a training course to obtain a certification is great, but oftentimes applying that knowledge in the field is a whole different ball game. Many IT service providers have decades of combined experience amongst their employees and have also kept current on applicable certifications, which is the type of pairing of education and experience to look for. If your server goes down, you'll want an IT professional responding that fixes serves all the time, not one who's checking his textbook for the next troubleshooting step.

10) Probably the most important question to ask, beyond obvious considerations of available products, potential costs, procedures, and so forth, is to ask: Is your IT company a good fit for my company, and if so, how?

IT service providers are usually accustomed to servicing certain business sizes or types. Oftentimes many small-city providers are dealing mostly with small and medium businesses while others within larger cities are mainly accustomed to working for large enterprises. You'll want to match your business with an IT service provider that has a host of solutions tailored just for your business size. In addition, your business type is also a factor in that there's a big difference between the IT needs of a stock broker whose commodities and sales are all online as compared to a retail store that holds a lot of valuable merchandise on a sales floor with glass front windows as compared to a large, barley marked warehouse that's piled high with boxes of expensive equipment. The stock broker will need heightened online and network security while the glass-front retail shop may need heightened security cameras placed outside the building while the warehouse may need heightened security inside the warehouse and a strong server for mass inventory data. Ask potential IT service providers if they've ever serviced the type of business or a similar type of business as yours and if they answer "no," you're going to better off with an IT service provider that's accustomed to working with your business size and type.