A business card is a powerful thing. It's there to market your business and many use them in many different areas. You might need to know a few of the uses where people use their business cards in marketing, and how you should design business cards. Here are a few of those reasons:
Hang on community bulletin boards
Hand to people who need to contact you
Include in letters
Include in interviews
Put in raffles at restaurants
Hand to prospective clients or those who might know someone
Place them at affiliate businesses
Now that you know some of the reasons that people use these business cards, you can see why one might need them. Now, there are things that you need to remember to make your business cards look professional. So, what are the things that you need to include on your business card? Here are a few tips to make yours look fantastic and to give the information that needs to be given.
Slogan - this should be one line so that people remember it. Many people remember the slogan when they think of a business.
Contact information - we will talk further about what sort of information is wise to include on your business card.
Design - people have many cards. If you have a symbol, then they can find it easier than normal.
Logo - should be eye catching
The next part about designing your own business card is that you need to remember a few things. You don't just want to piece this card together; you need a strategic plan to design yours. Here are a few tips to remember when you design your own business card:
Make sure your card is readable
Watch the size and style of the font used
Make it stand out
Use a good card stock
Make sure things are brief
Add color
Use nifty fonts - however, make sure they are legible.
There are many ways to have your cards printed. Many large businesses order them from a company. They keep them on file. The nice thing about ordering this way is that you can get help from a professional with designing them. Then you know that you get a discount at times and you can buy them in bulk. However, if you have a smaller business, you might have to print them yourself.
Pictures are everything in creating a lasting business card. There are some tips when adding pictures to your business card. Here are just a few for you to keep in mind.
Make sure the picture represents what you are trying to sell
Make a good picture for your logo
Try doing a vertical design
The last thing that you have to do is that you have to know what sort of contact information needs to be on your business card and other things that pertain to the contact information. Here are a few points to remember in regards to this:
Make sure contact information is current
Include name
Include email
Include all telephone numbers and include any extension numbers
Include fax number to get documents faster
Include business address
Only include ways you wish to be contacted
When you include this information, they know how to get a hold of you. They know the ways that are appropriate to get a hold of you and they should be the best ways. If you don't use an email address, give one that you check often. If you don't answer your cell phone, then don't include your cell phone. The information should be accurate, but it should also be helpful. When you do this, you ensure that your business card is helpful in allowing future, prior, and current clients the chance to reach you when they need you. You never know when your business might depend on it.
You don't know how much you might be paying. There are some businesses that have pretty good deals in terms of offering discounts. Some of you might find that due to the stage that your business is at right at the moment, you might have to do your own. Follow these guidelines, and you can design one on your own that is just as good as many that professional and bigger businesses have.
More and more people are seeing the need for these. Many restaurants use a system that allows people to include their business card for a drawing and they will advertise your business. You want people to reach for you first. Just as you would with any other marketing scheme, your aim is to make your business card stand out, which is why much thought needs to go into it. The more you do to make your card stand out, the better your chances are of getting the customers that you desire which keeps your business afloat.